English
PROMAX Challenge is an initiative led by PROMAX Foundation and the subsidiaries of Grupo PROMAX that invites students from Nuevo León to become agents of change by identifying social problems and creating innovative business proposals with social impact.
In 2026, we challenge you to generate business model ideas that respond to the social challenges communities face today—and will face in the next 10 years—in the areas of education, environment, health, social assistance, and community development.
Real stories from students, PROMAX collaborators, universities, and organizations that have participated in the PROMAX Challenge, sharing their experience, learning, and the impact they created in the communities.
Participating in the PROMAX Challenge allowed us to take our idea beyond the paper.
With the support of mentors and the collaboration of PROMAX Foundation, we were able to develop a project that truly helped a vulnerable community.
It was inspiring to see how young talent turned into concrete and sustainable solutions, generating real impact in the communities we support and strengthening the collaboration between academia and society.
A team of students developed construction blocks made from recycled tires, creating an affordable, ecological, and resistant solution for communities in need of dignified housing. The project integrates innovation, sustainability, and tangible social impact.
This project consisted of designing an educational and tool-based kit to strengthen artisans’ skills in product design and commercialization. The initiative improved their productivity, increased their income, and promoted the preservation of cultural traditions.
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